🤼 Quick answer: All three help real estate teams work leads with AI, but they're built differently. Callion AI is built around instant AI voice calling for speed-to-lead. Structurely comes from a conversational-AI (text/SMS) heritage with added voice. Ylopo (Raiya) is an AI assistant inside a broader digital-marketing suite. The right pick depends on whether your priority is calling leads first, nurturing by text, or running ads + AI together.
At a glance
| Factor | Callion AI | Structurely | Ylopo (Raiya) |
|---|---|---|---|
| Core strength | Instant AI voice calling | Conversational nurture (text-first) | Marketing suite + AI assistant |
| Speed-to-lead focus | Primary | Secondary | Part of broader platform |
| First-contact channel | Phone call in seconds | Text, then voice | Text/voice within suite |
| Best fit | Teams wanting to call every lead first | Teams wanting automated text nurture | Teams already running Ylopo ads |
| Sold standalone | Yes | Yes | Best within Ylopo |
| Lead-source + CRM sync | Yes | Yes | Within suite |
💰 Pricing snapshot (2026 — confirm with each vendor before relying on it): - Callion AI — sold standalone; $299/mo (Solo) to $1,499/mo (Growth), plus custom Brokerage plans. 14-day free trial, no card. - Structurely — roughly $299–$999/month depending on contact volume (entry ~100 contacts up to ~500), with higher enterprise tiers; sold on annual contracts (month-to-month runs about 20% more). - Ylopo (Raiya / Ylopo AI) — no flat public rate; custom-quoted via demo, commonly reported around $500–$2,000/month plus ad budget. The AI (AI Voice + AI Text) is an add-on layered on the platform, not sold standalone.
Why this comparison matters
These three names come up constantly when real estate teams shop for AI to work their leads — but they solve different problems. Buying the wrong one means paying for text nurture when you needed instant calls, or paying for a whole marketing suite when you just wanted an AI to dial leads. The deciding question is almost always: what happens in the first 60 seconds after a lead comes in? Most buyers hire the first agent they actually connect with (about 76% interview only one agent, per NAR), so first-contact speed and channel are where this decision should start.
Callion AI
Callion AI is built for one job above all: respond to every new lead first. The moment a lead arrives — Zillow, Realtor.com, Redfin, Facebook or Google lead ads, your website — it places a natural-sounding AI voice call within seconds, qualifies the lead, books the appointment, and logs everything to your CRM (Follow Up Boss, kvCore, Sierra), 24/7. If your biggest leak is slow first contact and uncovered nights/weekends, this is the most direct fix.
Strengths: instant outbound voice on every lead; purpose-built for real estate; 24/7 coverage; books straight to calendar.
Consider if: you specifically want voice-first speed-to-lead rather than a broad marketing platform.
Best for: teams and solo agents whose top priority is winning leads on speed with instant voice calling.
Pricing: sold standalone — Solo $299/mo, Team $899/mo, Growth $1,499/mo, plus custom Brokerage plans; 14-day free trial, no card required.
Structurely
Structurely is an established real estate conversational-AI tool with deep roots in automated text/SMS nurture, and has expanded into voice. It's strong for teams that want an AI to hold ongoing back-and-forth conversations with leads over time, qualifying them across days and weeks rather than purely on first contact.
Strengths: mature conversational/text nurture; long-horizon engagement; established integrations.
Consider if: your gap is long-term nurture of a large database rather than instant first-call speed.
Best for: teams that prioritize automated text-based nurture conversations.
Pricing: roughly $299–$999/month depending on contact volume (annual contracts; month-to-month ~20% more), with higher enterprise tiers. Voice has been added to its historically text-first lineup.
Ylopo (Raiya)
Raiya is the AI assistant inside Ylopo, a broader digital-marketing and lead-generation platform. If you're already paying for Ylopo to run your ads and lead gen, its AI is a natural add-on rather than a separate purchase — the value compounds when your ads, database, and AI live in one place.
Strengths: integrated with Ylopo's ad/lead-gen engine; useful if you already run that ecosystem.
Consider if: you're not already on Ylopo, in which case you're buying a whole suite to get the AI.
Best for: teams already committed to the Ylopo marketing ecosystem.
Pricing: no flat public rate — custom-quoted via demo, commonly around $500–$2,000/month plus ad budget. Raiya/Ylopo AI is an add-on (AI Voice + AI Text), which is why it's most cost-effective if you're already on Ylopo.
How to choose
- You want to call every lead first, 24/7 → Callion AI
- You want automated text-based nurture conversations → Structurely
- You already run Ylopo for marketing → Raiya/Ylopo
Many teams care most about speed — because most buyers hire the first agent they connect with (about 76% interview only one agent, per NAR) — which is why instant voice calling tends to be the deciding factor. If your leads are shared portal leads (Zillow, Realtor.com, Redfin), the first-call-wins dynamic is even stronger.
A simple decision framework
- Diagnose your biggest leak. Is it slow first contact, weak long-term nurture, or fragmented marketing? Pick the tool built for that.
- Match the channel. Shared portal and social leads reward an instant phone call; large dormant databases reward text nurture.
- Account for your existing stack. Already on Ylopo? Test Raiya first. Not on it? Don't buy a suite just for the AI.
- Test on real leads. Whatever you shortlist, run live test leads and listen to recordings before committing.